I have to admit that I was not impressed with Makarska when I first arrived. For me it reminiscent of the overbuilt beach towns of Florida but with less Americans and more Bosnians. There are apartment buildings everywhere renting rooms, finding good food was difficult at best and the beaches were overrun (and weren’t that spacious to begin with). But, once we wandered into the Old Town, I warmed a bit. Overall, I would say that there are better beach towns on the mainland of Croatian that are less crowded (keep in mind we were there in earl September. I can only imagine what it is like in the height of summer.)
For those who like the club scene, there was a really cool club at the south end of the bay that is carved out of a cave. There are also a number of bars that serve some decent drinks. Some had live music that was pretty good, but most were fairly standard bars.